- Social Media Analytics
- Sentiment Analysis
- Voice of the Customer
- Marketing
- Semantics
My presentation will be about Behavior Mining in Social Media using Text Analytics and i will be giving a step-by-step tutorial on the analysis of data originating from Twitter regarding a major Electronics Brand in USA. More specifically :
- I will show how Tweets can be transformed and then analyzed using various statistical NLP techniques and software.
- Discuss the various problems that are found when one wants to analyze Text data
- Discuss and introduce new ways of seeking for valuable information and extracting insights when it comes to Mining Behavior.
I am looking forward to seeing the work done by others, learning about successful applications of Text Analytics and the knowledge gained and also seeing the issues that professionals come across and how these are faced by them.