The average person now spends more time watching videos online than reading text or looking at images - in fact, video accounted for 73% of all online traffic in 2016. It’s the easiest and most popular type of content to consume because:
- It’s so much easier to watch a video about, say, a Photoshop technique than read about it
- It’s the most powerful and versatile medium to communicate a message and engage an audience (second to live communication)
Adding to this, video content is also less competitive to distribute than text and image-based material. This is because making videos can be an intimidating process - even though it really isn’t that scary.
In the below infographic, the team from Visme share eight practical tips to get you started on making videos as a complete beginner. By the end of it, you’ll be able to start incorporating videos into your company’s content marketing strategy, and maybe even create an extra revenue stream by monetizing those videos.
A version of this post was first published on the Digital Information World blog.