It’s content marketing 101 - include relevant images in your content and with your social media posts. But this is far more than just a best practice. These days, graphic content is essential to all brands that are trying to tell their story.

And it goes beyond getting more engagement. Good graphic content is a way you get your audience to remember the points you’re making in the era of scannable content. It’s how you show them the story you’re trying to tell, when no-one wants to take the time to read. It’s how you connect with them emotionally to make them understand why they should care about what you’re saying.

In this infographic, we share eight key stats which highlight why you need to create more graphic content for your brand.