While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the same. Without them, you're likely wasting your time - or at the least, you're not seeing optimal results from your efforts to connect and engage with your online audience.

To help with this, the team at Plexxie have put together this infographic, which takes inspiration from Hootsuite's list on how to create a more effective social media marketing plan. If you're not applying each of these steps, it may be worth taking the time to reassess your process, and ensure that you're covering all your bases.

Check out the full infographic below.