Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your offerings.
But while having the capacity to reach your target audience via their inbox is great, the real question is 'how do we ensure that our readers are engaging effectively with what we're trying to promote?'
This is even more important when you consider shortening human attention spans and the constant barrage of media options begging for attention which you need to compete against.
In the infographic below, Litmus share their top tips to optimize your emails for modern consumers.