Establishing buyer personas is a key part of building an effective digital marketing strategy - if you don't know who you're marketing to, how can you formulate messages that will appeal to them? How can you structure your ads around customer pain points if you're not exactly sure what those considerations are?
This infographic will help - the team from Connext Digital have put together this overview of how to build more accurate audience personas using real data points from your customers. There are also some stats on the value of such research, and an overview of what you need in a client persona profile.
If you've not gone through the process of developing an audience persona, it really is worth the effort, and may highlight new opportunities and aspects that you're not yet reaching with your efforts.
Take a look at the full infographic below.