Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook, Twitter and others.

And more than that, YouTube's ad and promotional options are significantly advanced - it's had longer to establish best practices, and can utilize it's connection to parent company Google to maximize content reach and exposure.

If you're thinking about expanding into YouTube in 2019, this new guide from Headway Capital will help - the team have put together a simple listing of key steps in creating your channel, optimizing your videos and getting the most out of the platform. 

Even if you're already using YouTube, it's worth checking out the tips - you can read Headway Capital's full report here, or check out the infographic below.