Abandoned Cart Emails Your Best Tips, Tricks, and Examples [Infographic]
For an eCommerce merchant, abandoned carts are a constant battle. Research shows that shoppers abandon their carts more often than they complete their transactions, and this happens for a variety of reasons, including unexpected additional costs, a complicated checkout process, or a faulty website.
However, all hope is not lost; retailers can reach out to their customers and potentially save the sale with a targeted abandoned cart email. With conversions nearing 20 percent, shopping cart abandonment emails are a valuable asset for merchants.
There’s a strategy for this type of email campaign, and following a few best practices will help it be as successful as possible. These tips include proper timing, the best ways to remind customers about their carts, and how to use automation to streamline the process. If nothing else, this email campaign gives you the opportunity to ask your customers why they abandoned their cart, which may help you improve your online store and potentially increase sales.
Learn more about abandoned cart email campaigns in the infographic below.
Follow AJ Ghergich on Twitter