Thanks to the Puget Sound Business Journal for the opportunity to present at their BizDev Seminar Series earlier this week. My topic was "Accelerating Sales Without a Marketing Budget", something I'm very passionate about for small business owners and enterprise marketers alike.
My primary takeaways:
- Find & engage prospects "upstream" before they become active buyers
- Understand your customer, product & objective before executing
- Publish your own content to attract prospects
- Practice customer-centric selling every day, in every channel, throughout the organization
- Sales & marketing is too important to leave to salespeople and marketers
Slides are below.