Did you ever think that you could connect a career in the museum world with a career in the social world? Well, it's time to meet Betsy Codding. Codding is currently the Social Media Manager for MassMutual's Financial Group and their corporate social media channels. She's doing a lot of incredible things there and you'll see how she connects around life moments. The thing I found the most fascinating was how she connected the dots of her career to get to where she is today. It's a really great interview.
The Story of Betsy's Career
The Networks That Work Well for MassMutual
How To Measure the Success of Social
What is MassMutual's approach to social media?
"We're an insurance and financial services company. It might not sound exciting, but it's an interesting place to be at this time because the company's really trying to reinvent itself in a lot of different ways. We know we exist in a conservative and regulated sphere, but we've really embraced social media. We're on five different platforms and we're really trying to find different ways to talk to people about subjects that we know they care about and then make that connection back to MassMutual. This allows us to talk about what we do in a more accessible way. We're curating content all the time and hopefully this will resonate with people that are at one of those all important life stages, such as getting married, buying a house or having children."
What is the biggest challenge facing MassMutual in social today?
"One challenge is being able to interact more in real-time and this links back to the resources question - we don't have a specific customer service channel, but we do have a lot of customer service comments and questions. It's important to be able to respond very quickly in these situations, as that's our fan's expectation. We don't have a plan in place to do that, but we have 'round the clock monitoring. The other challenge is to see how we can embrace some of the growing and more dynamic social platforms. We want to be there but we want to do it in a smart way and for good reasons - it has to make sense for us to communicate well and to share great content."
- "I fell in love with social media because it's so accessible. It's a less formal and more real-time way to have conversations online."
- "It's really important that people interact with us; that we're putting out content that people care about and like, but we also want them to act on this."
- "The financial services can be a very conservative and regulated sphere, but we've really embraced social media. This allows us to talk about what we do in a much more accessible way."
Company Website: https://www.massmutual.com/
Personal Twitter: @IAmBetsyC
Company Twitter: @massmutual
Personal LinkedIn: https://www.linkedin.com/in/betsycodding
Company LinkedIn: https://www.linkedin.com/company/massmutual-financial-group
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today.
This article was originally published on Apple News: