Lauren Friedman has followed her dreams since she was fresh out of school - whether it was moving to San Francisco, finding the exact job she wanted, or carving out an incredible position at Adobe, Lauren has achieved it. I think you'll learn a lot from her story and how you can achieve your own dreams, too.
The Story of Lauren's Career
Impacting Multiple Departments Within an Organization
The Evolution of Social Media
What was the skill set that attributed to your growth at Adobe?
"Hands down: relationships. When I first joined Adobe, I was leading the consulting services team. After two years, I was looking at how I could grow further and the relationships that I had built with others in the organization were totally key in helping me create this role which is actually now my dream role. Adobe is a huge company, but my networking skills and relationship building skills really took me to the next level."
What are some of the biggest successes you've seen in your role and what is the most rewarding part of your job?
"The most rewarding part is turning some of the cynics into believers - especially in the sales department. Once they start to see results in their revenue and their pipeline, they become believers. That's one of the most rewarding feelings about this job.
We also launched global social media training for all our employees. Getting this off the ground and rolled out to all of our regions was a huge success. Turning it from a live, in-person training session to a virtual training experience was also very rewarding and it was educational to work within different departments and with new technology and resources."
- "The relationships you build throughout your career are key in helping you grow and find your perfect role."
- "I work cross-functionally to integrate social media into the fabric of the way we do business."
- "Getting buy-in from senior leadership is so rewarding. It means you're telling the right story and you've got the proof for what you're talking about."
Company Website: http://www.adobe.com/
Personal Twitter: @Lauren_Hannah
Company Twitter: @Adobe
Personal LinkedIn: https://www.linkedin.com/in/laurenhfriedman
Company LinkedIn: https://www.linkedin.com/company/adobe
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today.
This article was originally published on Apple News: