Jen McClure is a marketing and communications professional with nearly 30 years of experience. She is currently VP of Digital & Social Media at Thomson Reuters, the world's leading source of intelligent information for businesses and professionals. She leads the company's Digital Center of Excellence, and her role focuses on digital strategy, enablement and governance. In 2008, Jen helped launch Redwood Collaborative Media, and served as CMO from 2008-2010, when the company was acquired and relocated. She served as managing director of boutique consulting firms, including the re:imagine group and Albrycht McClure & Partners. She managed marketing and PR for Ziff Davis, was an account executive at Ketchum Public Relations, was a business reporter for the Hudson Valley Business Journal, and co-produced/co-hosted a community affairs radio program in the Hudson Valley, New York. From 1990-1992, Ms. McClure managed research and publishing for New Electronic Media Science.Jen has received the Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, earned her masters degree at Stanford University, and holds a graduate certificate in History, Politics & Society from Oxford University. She serves on the board of directors of the Society for New Communications Research and the Justice Gap, as well as on customer advisory boards of Adobe, Nexgate and Global Strategies (an Ogilvy company), and has served as a member of the Future Arts & Media Node of the Millennium Project, and on the social media advisory council for the UN Population Fund-UNFPA.
In this episode, hear Jen discuss social media adoption and social selling.
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today!