Get ready for insights from a brilliant marketer - I recently spoke to Julie DeLoca who is the head of LOCA Marketing. Her career spans the agency world, the fashion world, and the consulting world and she did it all with really smart thinking.
The Story of Julie's Career
Effecting Change in 'Old-School' Companies
Becoming an Entrepreneur
Can you create an impact in a company that hasn't moved ahead with the times?
"There's always a way. If you're not senior enough to effect change yourself, then you should identify a space where you can be really effective, figure out what you want to do and find a champion. I do believe that if you are truly passionate about something, you can make it happen, but everyone needs a champion in a big company such as that. A person's entrepreneurial spirit can be thwarted in some companies - especially those with an 'old-boys network' - but I think you can try and find a champion in these cases and try to make those important changes happen. You can't change the world, but you should try and find one thing that you can do."
Why did you start your own company?
"By this point, I'd seen what the limitations were on both sides of business. On the agency side of the business, you can come up with beautiful branding, marketing and smart identity but then when you hand it over to the client side, everything changes because they want to make it their own and do things a little differently. So I decided to go in from the outside as a consultant and call myself a brand champion and try and create synergies across all touch points."
- "Identify a space where you can be really effective, figure out what you want to do and find a champion."
- "In order to grow at an agency, you need to completely immerse yourself in your clients and their businesses. Know their brand better than they do and do whatever it takes to make it work"
- "Having my own company and doing something I really love is a balance I've been fighting for for 13 years"
Personal Twitter: @juliedeloca
Personal LinkedIn: https://www.linkedin.com/in/juliesilverstonedeloca
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today.
This article was originally published on Apple News: