Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year's largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy award winner, two time Emmy award nominee and in the Spring of 2015 was named one of Cynopsis Media's Top Women in Digital. Prior to her career at NBC, Lyndsay served as a producer at Trailblazer Studios in Raleigh, North Carolina.
In this episode, Lyndsay discusses how to make important career decisions, and tells us why engagement is still a key metric for NBC.
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