Oh boy, are you going to love my next guest. Sofia Sheth works at Clique Media Group, and she's had a long history of working at Man Repeller, Condé Nast, YouTube and Google. You're going to hear the best advice under the sun for how to grow into the career you love. Trust me, you'll want to listen.
The Story of Sofia's Career
The Importance of Having a Unique Value Proposition on Social
Actionable Steps You Can Take to Shape Your Career
What is your advice for breaking into this industry?
"There's tremendous pressure for people to have their plans mapped out. The key takeaway message here is: lean into your strengths. I knew that my strengths were in communication and by leaning into these skillsets, I was able to play the long game and find a place in media that made sense for me. By having interest in the digital space and maintaining my own personal tech savvy, I was able to translate my skills in these areas when I did pivot in my career trajectory."
When you're a brand with a devoted community and fan-base, how much content do you need to put out vs. content that comes in, can be curated and re-shared?
"What's interesting about a community like Man Repeller is that the most engaged fans and members of the community actually embody the brand voice and persona. Man Repeller (to me) is not any one individual; it's a community way of approaching the world. So we find that it's fairly easy to engage with that community, to retweet and curate content, because they are out there living and breathing that voice. This works for Man Repeller but that's not to say that it works for every brand."
- "Do what you love, pursue your passions and the money will follow."
- "Don't use social as a syndication platform and always take care in identifying the platforms that make sense for you to launch across."
- "Be clear about what your voice is and how that translates across each social channel."
Company Website: http://www.cmginc.com/
Personal Twitter: @sofiajasmine
Company Twitter: @cliquemedia
Personal LinkedIn: https://www.linkedin.com/in/sofiajasmine
Company LinkedIn: https://www.linkedin.com/.../clique-media-who-what-wear
Enjoy, and check back here for more episodes of the All the Social Ladies podcast on Social Media Today.
This article was originally published on Apple News: