For the week of October 12 - 18, 2015, U.S. brands and properties captured more than 490 million social actions (likes, shares and comments) on Facebook. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below. Bleacher Report (Media Publisher) topped the ranking with more than 3.2 million Facebook actions, followed by the Chicago Cubs (Sports) with 2.5 million actions. Bleacher Report's top content centered on European football players and teams, while Chicago Cubs captured the most likes, shares and comments on Facebook photos showcasing the team's National League Division Series wins.
BarkBox (Retail) also surpassed the million action threshold, driven by its promotion of user-generated Instagram content about dog-gone cute canines. Wendy's (QSR) scored the most actions per post, averaging more than 171,000 likes, shares and comments per Facebook post published during the week of October 12 - 18, 2015. Of the top performing brands, Wendy's also saw the most growth in Facebook actions over the previous week at 165%. Top performing posts for the QSR brand were dominated by discounts and coupon promotions.
i Actions include all post-level likes, shares, and comments.
ii Posts includes all posts by each brand across platforms.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Fans includes fans for each brand as of October 18, 2015.
v Unique Engaged Audience references the number of people who engaged with the brand on Facebook.