Do you have a brand story that you share with people who come in contact with your business? A story that serves as the connective tissue and foundation, representing the who, what and why your brand exists on this planet today?
Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. It's who you are, what you are, why you're in business, where you've been, where you're going, why you're going there, who you've helped, and the list goes on.
Can you answer these questions?
Many marketers struggle with developing and communicating their brand story publicly - they may feel uncomfortable or simply have a hard time pulling it together in a way that they feel confident knowing that it represents who they are and what the have to offer the market and the humans within.
If you've ever struggled with creating, developing and launching your brand story, then you've landed on the right blog post and podcast today.
Take a listen to 179th episode of the Social Zoom Factor podcast to learn six foundational content elements that must be included in your brand story.
In this episode you'll learn how to begin to craft your own brand story which represents who you are, why you're in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within.
Be sure to subscribe to the entire series oniTunes, Stitcher or SoundCloud.
In this 30 minute podcast you will learn:
How to Subscribe to Social Zoom Factor Podcast
This post was first published on Pam Moore's blog.