My first article for BrandWeek is now online, originally entitled, "In 2008 the Online Brand to Focus on is You."
Here's an excerpt:
Yes, it's a new year. And no, this isn't another "Top trends for 2008" piece. For the last 12 years, you've been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to "engage" brands, and the people behind them, in the "conversation."Connect with me on Twitter, Jaiku, Pownce, Plaxo, or Facebook
Well, this isn't another one of those articles, either.
Instead, we're going to focus on you. That's right. In 2008, the most important online brand to focus on is you.
brand brandweek branding pr2.0 brian+solis adweek online social+network pr publicity promotion public+relations image profile
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