"Connections Cannot Be Commoditized": More Live Blogging at MarketingProfs
Having heard Joseph Jaffe, founder of Crayon Marketing, in April at SNCR's event, and we have two of the Crayon (total staff of five) visionaries on our blogs, I was pre-disposed to be interested in what Greg Verdino, Chief Strategist, had to say about social media in the break-away session, "Lead Generation in a Social Media World." After an overview of all that's going on with global commoditization of knowledge (great graphic: a head with a bar code scan in the middle) Greg delivered the money quote: "Knowledge has been commoditized. Connections cannot be commoditized."
Greg is, by the way, one of our most popular bloggers. Here's a link that might lead to the slides, but I couldn't find them.