If your website rankings have changed for the worse as a result of Google's Panda and Penguin algorithm updates, then you're probably looking for a new SEO tactics. The founders of Quaturo, a content marketing company, and Neo Mammalian Studios, a infographic design company, put together this infographic titled "Content Marketing: What's your plan of attack?"
The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Before these major Google algorithm updates, a website could get high rankings by applying the "weapons" blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0. These tactics allowed for scalable and noticeable affects on search engine rankings. The alternative "weapons", as presented in the infographic, are quality blogging, unique guest posts, interactive content, infographics, linkbaiting, and asset building. The latter is considerably more time consuming but obviously of more value to the end-user.
What have been the results of the Google Panda and Penguin updates?
- 12% of search results were affected by Panda, as it focused on "spam factors", "keyword stuffing", and "over-optimization."
- 3.1% of search results were affected by Penguin, as it focused on quality over quantity.
How should you react to these changes?
If you've subscribed to the quality over quantity mindset on your website and have been doing what's best for the user first then you've probably noticed minimal changes in your rankings. You're the SEO marketer who has been doing things right from day 1. The truth is Google, Bing, and whatever other search engines pops up are going to continuously tweak their algorithms to "better" their results.
If you're applying gray hat or black hat tactics that "chase the algorithm" then you're at risk of changes such as these destroying your rankings. Does your website really deserve to be number one? Are you the biggest? Do your customers naturally generate the most buzz for your company over your competitors? If the answers to any of these questions are "no" then you've likely resorted to tweaking your site up the results page. Step back, focus on creating some real value and stop building thousands of irrelevant links. Focus on adding value to your customer and you won't have to worry about these changes or any future ones.