Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here:
1. Identify Objectives (what you want to accomplish - stated as SMART objectives)
2. Identify the Audience (who must you reach, what do they care about?)
3. Integrate (how to connect your various online efforts, and online+offline activities?)
4. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?)
5. Capacity (who, what, where, how...)
6. Tactics and Tools (what are the best tools to use to reach your target audiences?)
7. Measurement (how will you gauge success? what information will you collect and how will you use it to learn and improve?)
8. Experiment (how can you get started, get your feet wet with this new stuff a little bit at a time?)
1. Identify Objectives (what you want to accomplish - stated as SMART objectives)
2. Identify the Audience (who must you reach, what do they care about?)
3. Integrate (how to connect your various online efforts, and online+offline activities?)
4. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?)
5. Capacity (who, what, where, how...)
6. Tactics and Tools (what are the best tools to use to reach your target audiences?)
7. Measurement (how will you gauge success? what information will you collect and how will you use it to learn and improve?)
8. Experiment (how can you get started, get your feet wet with this new stuff a little bit at a time?)
