Last week Paul Greenberg and I - aka The CRM Playaz - had the pleasure of comandeering the Hubspot TV studios to do our very first video livestream of the show. We're used to being heard and not seen, so it took us a bit to get in the flow. But we had a great time doing it.
Joining us on this episode is SMT's own Robin Carey talks about their newest community - TheSocialCustomer.com. We also have Hubspot co-founder Dharmesh Shah on with us to talk about the book he wrote with his Hubspot cofounder Brian Halligan - TheSocialCustomer.com. We also have Hubspot co-founder Dharmesh Shah on with us to talk about the book he wrote with his Hubspot cofounder Brian Halligan - Inbound Marketing: Get Found Using Google, Social Media and Blogs. We discuss a host of issues, including:
- What impact will Gartner's purchase of AMR means for the research/analyst industry - and how it parallels developments in other industries
- Why inbound marketing is the path of truth and justice in marketing today
- The differences between inbound marketing and word-of-mouth marketing
- The importance of creating remarkable content in building business relationships/ and how do we create it
- The roles of predictive analytics and human interactions play in the success of creating relationships in the Social Age
- The roles of traditional media vs. new media today and in the future
- the importance of creating customer communities around your company
We also talk about unique ways to use the latest edition of Paul's book - CRM at the Speed of Light. And also please chime in on whether Paul should wear a back pack as he approaches a landmark birthday.
So please check out the show and let us know what you think. And once again a big thanks goes out to the folks at Hubspot for hosting us, and for being a sponsor of the show!