Employee advocacy, I believe, is the single greatest investment any brand can make in social media marketing.
I was recently invited by the team at Hootsuite to be a guest on their Twitter chat #Hootchat to discuss employee advocacy as they've just recently released a new tool called Hootsuite Amplify that helps brands amplify and share employee content. I'm a big fan of Hootsuite, so it was an honor to be a guest on the chat this week. You can search #HootChat on Twitter to see the amazing conversations that happened during the hour long chat or visit the Hootsuite Tumblr page here.
Who Benefits From Employee Advocacy? EVERYONE
I don't believe there's an industry, brand or business that couldn't find value in employee advocacy. That might surprise you, but I hope you take some time and watch my 25 minute Periscope below where I explain, how, why and where employee advocacy ads value.
You can watch on Katch, which includes the comments from the live Periscope audience, or you can check it out it out YouTube.
This post originally appeared on Brian Fanzo's blog.