Facebook has released its latest ‘Topics to Watch’ report, which highlights all the key subjects that are seeing significant increases in mention volume across The Social Network.
The Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – according to Facebook’s research team, up to 80% of the topics they've identified in these monthly updates have gone on to become more significant movements. That means that if there's a subject of relevance to your niche - and the topics do tend to be very niche - you might just be able to get ahead of the curve, and capitalize on the rising attention.
So what are people on Facebook into at the moment? First up on the latest listing is 'Chicken and dumplings'.
Fairly specific market fit for that trend, but still, it's interesting to note the growth in discussion around the topic, particularly among older women.
Another key trend on the rise is 'Inspirational fiction'.
That is a huge growth spike, with older audiences again leading the way. Maybe, as an antidote to increasingly divisive media coverage, more people are looking to creative outlets. An interesting trend either way.
'Japanese proverbs' are also back on trend.
Expect to see even more of these in your Instagram feed in the next few months.
Apples are also making a comeback.
I mean, I don't know if apples were ever on the decline, but if they were, they aren't now. Jump on the apple train (or cart) now.
Next up on the list - 'Rocket Stove'.
Up till now, I had no idea what a 'rocket stove' was, but it looks like a kind of souped-up outdoor barbecue, which works faster by focusing the heat. Worth noting if you're looking to tap into camping trends ahead of the holidays.
And the last item on Facebook's trending list: 'Ukiyo'.
Ukiyo is a form of art made from old-style woodblock prints and paintings, and its now seeing a new rise in popularity.
As explained by Facebook:
".artists are adopting and adapting this style for the modern era, from creating GIFs of classic art pieces to painting new pieces with these traditional elements. This art form seems to be coming back into style and finding new audiences - in galleries and online."
As noted, Facebook's 'Topics to Watch' reports offer some great insight to help target your social campaigns and content, with niche-specific notes that can enable you to tap into rising conversations. If any of these subjects relate to your brand, it may be worth further investigation to capitalize on the discussion.
You can read Facebook's full 'Topics to Watch' report for October 2018 here.