Facebook has been publishing a range of tips on their Advertising Blog ahead of the holiday season, ranging from ad bidding, making best use of the Facebook Pixel to utilizing Dynamic Ads. And while most of these are general overviews (all are helpful, mind you, with some great tips in each post), they have also included some interesting graphics and process reminders which are of particular relevance.
Like this one.
In a new post looking at how to avoid ad under-delivery in the holiday season, Facebook have included this flow-chart style infographic, which provides an overview on how to address under-delivery issues.
As noted by Facebook:
“Because our advertising system is designed to show the most relevant ads to people, a lot goes into determining who sees what on Facebook. Occasionally some factors can cause your ad sets to under-deliver, leading to lost opportunities.”
The chart is not massively in-depth, but it may provide some help for those looking to address issues with under-delivery.