Facebook Publishes New Data on Mobile Gamers and In-Game Spending [Infographic]
Did you know that there are now over 800,000 mobile games available in the App Store?
Once an area dominated by consoles and PCs, mobile games have seen a continued rise, with advanced capacity, and functionality, available via smartphones enabling game makers to provide more immersive, engaging games experiences, which are available at any time.
And that provides a whole new range of opportunities to game marketers, and for in-game ads. To provide some scope on the opportunities of such, Facebook recently commissioned a study of more than 1,244 mobile gamers in the US, aged 18 and older, in order to gain insight into what motivates them to select the games they play, and why they make in-game purchases.
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