You've heard me say many times that in order to have your marketing programs pay off, you've got to really KNOW your buyers. I get asked a lot of questions about just how to find out.
Well, here's one way: Genius.com and DemandGen Report are jumping into the fray to help us out. They're conducting a survey that asks a set of questions designed to help us learn just how the conversation has changed for our buyers. The survey is multiple choice and won't take longer than 5 - 7 minutes to complete.
So, here's the BIG ASK:
They need your help by participating and/or persuading people who have made a solution purchase recently to share experiences and insights about factors that played a part in the decision process by taking the survey.
Now, here's the RETURN:
One lucky participant will win an Amazon® Kindle®
[fingers crossed on that one!]
Everyone who participates will receive a preview of the report.
The plan after that is to publish the report in conjunction with a webinar to walk us all through their findings so we can see just how the paradigm shift has changed buying reality and provide tips on how to use that information to refine and tune our marketing programs.
And that's information we can all use.
Please take the survey, pass it along to a colleague you know has bought something in the last year, Tweet about it, update your LinkedIn status and anything else you can think of.
Yes, I have selfish reasons. I really want those results to be rock solid and definitive. We can do some grand things with insights into the buyers' conversation and how they make progress toward purchase.
Thanks to all of you for willing to help!
Link to original post