B2B Lead Generation: Fire Your Customer
If your business is young and small, choose your customers carefully. Find New Customers had a customer we should have fired long ago. They sucked up limited resources and limited our ability to deliver the services of lead generation companies to other clients.
Perhaps you can learn from our mistake.
We wrote their blog - 5 days a week without fail for months. But the warning signs were everywhere.
- They would be no-shows on the weekly status calls. (We need feedback from our clients.)
- They were unable/unwilling to provide keywords. (Search engine optimization is a key advantage of blogs - if done properly)
- They never created useful content - ebooks, white papers, videos, etc. (What can we write about?)
- They did not provide objectives and plans, so we never had any metric on how well or poorly we were doing. (This was the biggest problem. No plan. No metrics. No way of measuring performance.)