There's a reason that "Google" has become a verb. And you need Google to love your website.
This infographic from Indus Net Technologies breaks down into 10 simple steps what you need to do to make your website optimized for search.
- Use Good Keywords
You want keywords in your title. You want them in your body text. But not too much.
- Outside Links
You need back links. And you need them for trustworthy sources. Quality inbound links to other site are also good.
- Inside Links
Internal links help drive traffic to older material.
- Social Signals
Google isn't super clear about how social signals affect search. But you can assume that having positive social signals and having a real presence on social is a must.
- Clean URLs
Your URL structure must be clean. Don't clog it up with numbers and meaningless letters.
- Use a Few Good SEO Tools
Not all of them are good. Just use the good ones.
- Error Free Content That Loads Fast
Great content is why your readers come to you. So you need that. There's no faking it. And loading fast means keeping your site (and any advertising on it) streamlined.
- Meta data
Use meta descriptions and tags wisely. Name images well. These are ways of communicating with Google about what your content is really about.
- Good Content
This one is so important it's in the list twice. Write for humans, not for SEO robots. Rewriting and plagiarizing will hurt you.
- Publishing Frequently
Web crawlers and spiders visit website more frequently when content is published at regular intervals.