September 15, 2014 - Susan Emerick, a trusted advisor to Fortune 500 brands, today announced the official opening of Brands Rising, LLC The new consultancy was founded by Emerick in collaboration with partner Jeanne Murray, also a former IBM Business leader, to help brands create trusted relationships in social media.
Brands Rising advises companies on creating a more authentic, impactful brand experience by implementing employee advocacy programs. Specifically, "These are programs central to a brand's success, led by engaged employees who've earned trust and inspire advocacy. They're built on analytics and valued for driving measurable business results at scale," states Emerick.
At its core, an employee advocacy program is about enabling an organization's best brand ambassadors - its knowledgeable employees - to build trusted relationships with prospective and established customers through social media. "The ultimate goal for any employee program should be satisfied customers, shared expertise and an enlightened network of people who learn from each other," says Murray.
"Most importantly, Susan and Jeanne are helping brands scale," says Greg Gerik, Vice President of Industry Solutions for Shoutlet. "To truly scale a program, it isn't enough to simply deploy technology. Effective programs must help employees build skills to engage and gain trust while managing risk, and use analytics to improve results - and to achieve this at scale is a constant challenge for even the most advanced companies."
Says Emerick, "We look forward to working with global brand leaders at all stages of the maturity curve. Brands Rising will offer the full range of services for clients interested in raising their brand's impact, from strategy and planning, legal and compliance, education and training to performance measurement and quantifying ROI."
LinkedIn: Brands Rising
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