My good friend, Frank Gruber is one of the hardest working bloggers and new media professionals I know. By day, he's a product strategist for AOL in the social networking group. His focus is on lifestreaming products, including AIM, Bebo and SocialThing. Frank Gruber is also a well known blogger focused on sharing his Web product expertise and analysis on Web 2.0, social media and emerging technologies in articles and videos online.
His works have been featured in TechCrunch, iMediaConnection, ReadWriteWeb Network and on his own blog SOMEWHAT FRANK. Frank has experience bootstrapping on a variety of startups including SplogReporter, TECH cocktail and Shiny Heart Ventures.
Frank wanted to share his thoughts after reading the new book with Deirdre Breakenridge, "Putting the Public Back in Public Relations."
"Marketing 'at' an audience just won't fly in this new conversation-filled landscape where your community now helps to sculpt your messages and stories. Brian Solis and Deirdre Breakenridge have teamed up on a new book that focuses on the importance of relationships when it comes to getting your message out in this new social economy, and it's a must read for anyone in the industry."Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.
- Frank Gruber
The book is now in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.
You can read more about the book here.
Thoughts from other leading voices:
"Putting the Public Back in Public Relations" is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention." -- Paul Gillin
"Movers of the message, now hear this: the public on the other end of the transaction isn't waiting around for you to reach it with your pitch. Let Brian Solis explain these things to you, and you will be far, far better off." -- Jay Rosen
Hugh MacLeod (@gapingvoid) also created an original and brilliantly poignant drawing to commemorate the book's debut.
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