Social Media has proved extremely useful for companies to become better informed about their clients. Many have created false IDs to infiltrate forums and groups or to pose as an impartial blogger, tweeter, commenter or youtuber. Often enough they get smoked out - their agenda is too obvious, they are too heavy-handed with the self-promotion, their views and language fail to reflect those of the target peer group.

In this case of unsociable media use a wife posed as a young sexy blonde bimbo to entrap her unfaithful husband.

The path was more interesting than the usual bait formula commonly seen in dodgy chatroom conversations. The Unknown Sexy Blonde befriended a Fbk Friend of her husband, who although she did not know the USB, accepted her.
After that, convincing her husband that he and the USB had met was much easier with a mutual friend in place!

This teaches us two lessons: on a personal level, be careful who you accept as a Friend. The number of mutual friend is not necessarily an indication that this your (forgettable) friend too - and sometimes, if the befriender has a hidden stalker-type agenda, they may not even be your mutual friends friend! Why not ask detailed questions?. If you still can't remember who they are after a PM or 2, it doesn't sound like they are worth adding!

On a business level - well she did pretty well. The indirect approach, the nice packaging, the clever use of language, the framing of questions to elicit specific information, the final test of measurability! Maybe B2C strategists should start head-hunting suspicious spouses, stalkers and private detectives to do their social media footwork...