If you head on over to the Google+ page verification request page, you'll be met with a curious new message:
That's because sometime after the middle of last month, Google quietly shut down the page verification request process. Previously, page administrators with at least 1,000 followers could complete a short form and receive an official page verification, which included a shiny checkmark badge next to the brand name.
It's unknown what it will take to verify a Google+ brand page, which is a shame for social marketers considering all of the benefits of having a verified page.
Administrators of Google Local pages, which have been integrated with Google+ for quite some time now, can still verify their address by requesting a PIN# by snail mail.