Has Social Spurred an Increase in Collaboration Between Marketing and IT [INFOGRAPHIC]
Has social spurred an increase in collaboration between Marketing & IT? Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how the relationship between Marketing & IT has changed in response to the impact of social business. We explored the results of this survey in an exclusive whitepaper, Socially Driven Collaboration. Overall the findings revealed that marketing is leading the charge with collaboration and often faces resistance from IT. In this infographic, we highlight these key findings and more. Click here
to access this whitepaper and explore this data further.