Why does your business need WiFi?

Consumers no longer view free Wifi service as a business amenity - in fact, they’ve come to expect it in most businesses, especially if you're transacting goods or services, or your customers experience any wait time.

Offering reliable WiFi service provides value and shows you care about your customer’s experience. It also enables you to provide a higher level of customer service, while also affording you insights into your customer’s journey, and information on how to improve it. So, not only can WiFi boost your business, it can also create a healthy competitive advantage.

If your business is still considering adding WiFi, or your current service isn’t meeting consumers expectations, here are 14 tips and stats that should convince you of its importance to today’s consumers.

This post was first published on the Cox Blue blog.