I had the opportunity to speak with a local reporter about my layoff and search for work. One of his questions was whether I had advice for other people.

I was hesitant. I don't have a complete success story to tell yet, but I can describe what I'm doing and why I'm doing it. I think social media gives us a far more authentic and easier way to establish and maintain a personal network.

A friend asked me if he should "post something on LinkedIn." As I've connected with people I know, I find there are plenty of people who are not on LinkedIn, many who have never heard of twitter, and few who would consider Facebook as part of a job search. So, while I do not have a ready-packaged story of how social media got me a job, I thought it would be helpful to give examples of what I'm doing, on the chance that it would give other people ideas.

Dan Schawbel wrote a great piece a few weeks ago on the real way to get a job using social media that mirrored what I'm already doing. But there is an almost overwhelming amount of such advice out there and I hope that by describing my specific case, it may help people better visualize what they can do...to see the value in these activities...

Let's start with LinkedIn. There are some great tips at ImOnLinkedInNowWhat, a blog that complements a book, but here's what I'm discovering...

At a bare minimum, joining LinkedIn will allow you to:

• put a version of your resume online so you can send people a quick link in an email like this: http://www.linkedin.com/in/daveatkins
• keep track of co-workers who may change email address/company/etc.
• give you an opportunity to have past and present co-workers write recommendations for you that show up on your profile. Not heavy duty recommendation letters, but just short positive statements...then, other people will see your profile linked in from your friend's profile.
• allow you to research people you may be interviewing with.

To illustrate this last point, here's what I did recently: I saw an interesting job that seemed like it might be a good fit on Startuply.com. Before sending in a resume, I looked over the list of founders and searched for their names on LinkedIn. From viewing their public profiles, I could see that one was an MIT alum like me. Then I searched for him on twitter and started "following" him. In addition to sending my resume, I sent a message directly to this person and arranged a phone call--not necessarily to interview for the position, but to connect for networking. When I spoke with him, I had his whole resume in front of me. I also noticed another company he had founded that sounded very interesting...which led to my discovery of BlitzTime.

I did not get the job. But I did make a good connection that led to connections with more resources (see my blog post about BlitzTime). I did not see my phone interview as a defeat, but rather a step in the process. I was learning. I was expanding my knowledge and increasing the probability of finding opportunities.

There are many more uses for LinkedIn...I've only scratched the surface here...but my point is to answer the question of "why bother?" and perhaps fire up a little interest in learning more. I too had read advice about using LinkedIn, but I had to take action to start to find value. There is a certain leap of faith and comfort without concrete returns that should be a part of any job search strategy.

The best advice I can give is to stay positive. An article in US News offers 7 Reasons You Won't Get a Job in 2009, but it's worth the read to recognize some old ideas that are DOA today. Most of the things they talk about don't even make sense to me--e.g. who sends copies of "recommendation letters" to a potential employer? But two "mistakes" stood out for the value a positive perspective lends to your efforts:

1. You're using your connections to find a job. Their point is that that you don't get a job from your direct connections, so don't waste your energy there. If your friends have a job for you...you would already know. The point is to use your connections' connections...to have your friends and colleagues thinking about who they might know who could help you. So when you talk to the people you already know...you ARE NOT begging for a job. You are giving them an opportunity to help you through who THEY know. When you think of it this way, I think it removes a lot of pressure...but it does force you to think of what to tell them so they can effectively help you.
2. You see your job search as personal and private. For many people, being laid off is a personal defeat, an embarrassment. When I had to lay people off in a previous job I told them it was not the same as being fired and that they had done nothing wrong...but I think they thought it was just BS. Others got to stay, so they must have been better. Whatever. We don't have time for that kind of thinking now. I'm telling everyone who will listen that I was laid off and am looking for work. I say "looking for work" because while I did recraft my resume to empahsize my 13 years of internet technology operations experience, I am also launching an interactive media consulting business and looking for work where I can sustain myself independently.

As you can tell from the links in this post, I've spent a lot of time writing. I don't recommend people start there unless they are already doing it. I've been blogging here at DaveWrites for over 2 years and have written probably over 250 thousands words on topics as diverse as religion and economic development. It's my way of finding structure and purpose to what I feel I must do.

Landing the next gig is all about possibilities. It would be fair to criticize time spent on unproductive tasks, but in previous job searches (albeit where I was already employed and had more time luxury to wait for results), I think I limited myself by some self-analysis. In this quest, I do feel there is not enough time in the day, but I am not at all frustrated--I feel I have a million things to do and try...and of course I will adapt as I go along. The enemy of success here is to cut off possibilities by being prematurely critical. I feel that much of what I'm doing is "building a sail" or a "spreading a net." I don't know how a newspaper article about my being laid off will directly translate into opportunity...but it is all part of doing what I can do, utilizing all the tools, resources, skills, people, contacts, connections, and ideas I can to ignite a fire of interest in Dave Atkins.