The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of developing a digital marketing strategy.

Here’s a quick summary:

• Determine demographics, psychographics and behavior of your target audience
• Locate them on - and offline - find out what they search for, read, shop for
• Connect your offering to their needs
• Determine the right time to act
• Offer the right product or service at the right time to help your audience reach their goals

See the infographic below for the complete guide.