The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of developing a digital marketing strategy.
Here’s a quick summary:
- Determine demographics, psychographics and behavior of your target audience
- Locate them on - and offline - find out what they search for, read, shop for
- Connect your offering to their needs
- Determine the right time to act
- Offer the right product or service at the right time to help your audience reach their goals
See the infographic below for the complete guide.