Twitter has millions of users, many of whom are skilled at using the platform properly. This means that companies also need to be on top of their Twitter game, especially when attracting a larger audience through live tweeting.
For the uninitiated, this infographic first covers Twitter basics, including what an @username does, what hashtags are for, and what a direct message (DM) is. It also breaks down parts of a profile, what a timeline is, and what trends are - all of these terms are absolutely necessary for a social media manager to understand in order to properly come up with a live-tweeting strategy. And that strategy is imperative for success.
For example, you need to engage in social media listening - monitor tweets as they happen, and keep an eye on the sentiment of tweets about your keywords or topics. One brand that saw tremendous success was DiGiorno Pizza with its #DiGiorNOYOUDIDNT campaign. In the infographic below you'll learn more about how to achieve success with your live tweeting strategy.