One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.

As highlighted in BuzzSumo's most recent study, "original research consistently brings visitors to websites and compels them to share on social networks". But if you're going to invest the time and effort into conducting original research, you need to also ensure you're getting the most bang for your buck.

That's where this new infographic from Newscred comes in. Here, the Newscred team have outlined the various ways in which you can use that initial effort to break things down into an array of smaller offerings to boost your potential audience.

There are some great tips in here to get you thinking - check out the full infographic below.

A version of this post was first published on the Digital Information World blog.