Content has become an essential element in most digital marketing plans, with brands looking to build their presence through informative, educational, engaging website-hosted material which helps to boost their presence and performance.

But what, exactly, are you looking to achieve with your content?  

This is an important consideration, because depending on your end goal, and what action you want your readers to take, you need to angle your written material accordingly.

To help with this, the team from Spiralytics have put together this overview of how to create content for three different purposes - Engagement, SEO or Conversion.

Each element includes specific notes on how to best angle your readers towards that objective, which could help in your planning. 

A version of this post was first published on the Digital Information World blog.