The digital transformation that's taken place over the last decade has completely changed the way people buy, and businesses, marketers, and sellers, need to adapt in order to stay relevant and competitive in attracting the modern buyer. And LinkedIn and social selling provide the most important tools for B2B businesses to generate more sales.
Today your personal brand is more important than it’s ever been, as people are looking to find out more about an individual before they do business with them. Seven seconds is all you have to wow a potential client, and given the platform's prevalence, your social selling success is often largely dependent on how your LinkedIn profile represents your personal brand.
There are five crucial steps that will turn LinkedIn into a highly predictable lead generator for you - I call this The LINK Method™.
In the infographic below I share my five-step process, what you need to have in your profile to attract your ideal clients, trigger events which enable you to build relationships with your prospects on LinkedIn, how to leverage existing relationships, and much more.
A version of this post was first published on the Top Dog Social Media blog.