Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events.
So how can you optimize your use of social to boost your tradeshows?
First, you need to figure out what outcome you're looking to achieve from those attending the tradeshow. Are you hoping to attract new business? Are you looking to interact with current customers? Are you looking to delve deeper into new vertical marketing opportunities?
In my experience, I've witnessed some of the largest brands in the world pay thousands to have a wonderful exhibition stand, and the stand is absolutely booming with interested delegates and competitions - but if you looked on social media you wouldn't see any coverage, images, videos or interaction whatsoever. This is a major missed opportunity.
The important thing to remember is there will be tonnes of people/companies out there that aren't attending that particular conference, and that they're all also likely following you on social media. Building a strong, professional atmosphere on social media while attending a tradeshow will do wonders for your brand recognition.
After reading Stacey Sayer's article on how to integrate social media in o your tradeshow strategy, myself and the Prima Software team decided that we had to share here guide in a shiny new infographic - see below.