There's no doubt that the demands of building and maintaining a profitable digital business platform can be overwhelming - the demand for constant content alone is growing out of control, while trying to keep up with the rate of innovation happening on the top social networks is a job within itself.
The only guarantee we have in the online landscape of today is change - so how do you keep up? How do you achieve real results online? The answer is that you must plan your work, and work your plan.
Check out the latest episode of The Social Zoom Factor for more insights into how, exactly, you can strategize for the evolving digital marketplace, and boost your performance as a result.
The truth is that social media cannot live in a silo - it's not a band-aid for a business with problems. It needs to be integrated with other digital and marketing programs, but most importantly, it needs to be based on, and aligned with, business goals where it can make the greatest impact.
Did you know that it takes 6-7 brand touches for someone to remember your brand?
Customer experience is everything, and every brand touch matters. Creating a memorable, seamless and delightful experience for your audience, customers and online communities across every social network and digital platform you own is not easy, but it's definitely worth the investment.
If you are ready to start leveraging social and digital marketing to help grow your business, you need an integrated plan with goals, objectives, and metrics for success.
In this 25 minute podcast you will learn:
- Why you can't skip the planning process
- Why, if you want to succeed in business today, you must have a plan for your digital and social marketing
- The importance of integrated marketing including digital, social media, SEO, SMO, branding, email marketing
- Why 'Random Acts of Marketing' (RAMs) can kill your marketing results
- Avoiding 'Random Acts of Marketing' (RAMs)
- Acknowledging that you don't know your customer or standing in your marketplace
- Identifying your unique value proposition and positioning in the market
- Setting goals for where you want to take your brand within the next 3-18 months
- How proper planning helps you be more agile, and more proactive (vs reactive)
- Building a human brand requires proper planning, research of your audience and how you can connect with them
- Tips to achieve buy-in for your program
How to Subscribe to Social Zoom Factor Podcast
A version of this post was first published on Pam Moore's blog.