“I have so much extra time and money, I think I'll spend it all on social media…” said no business or marketing leader ever.
We work with solo entrepreneurs to Fortune 10 brands, and I can tell you, there's not one client who has ever stated this to us.
Usually it's the opposite - their schedules are already packed, they're stressed, as they know they need to ramp up their efforts with social media. However, the challenge remains that they simply don't have the time.
The truth is you have to make the time. You can't do everything you're doing today and also spend the time on social media needed to see a real result.
One of the top reasons businesses of all sizes fail at social media is they don't adequately invest the time or money for success. It's similar to telling yourself you're going to lose 50 lbs, yet you only hit the gym two days a week and don't clean up your diet.
Social media is not free - it requires your greatest asset which is time. Too many business marketers jump head first into social media thinking they need to be everything to everyone and they get burnt out, fast.
Prioritizing how you invest your precious resources, and how you can leverage every minute, will either make or break your success. You really need to work smarter, not harder. It's about smart hustle, not just hustle that burns you out.
Take a listen to episode 238 of the Social Zoom Factor podcast where I share with you some easy tips to help you make time for social media. These will help you even if you have a jam-packed schedule that you think has no wiggle room.
The truth is you're likely wasting time on activities and things that you can cross off the list so you better prioritize the right things.
In this 15 podcast you will learn the following:
- 4 tips to help you make time for social media
- Setting goals, objectives
- Why less is truly more
- Cutting the Random Acts of Marketing
- Why you must stop chasing shiny objects
- Tips to manage your time
- Social Media Time Management and Goal Worksheets
- Know Your Audience! Audience Analysis Worksheet
- Audience Marketing 101: Why, What and How of Audience First Marketing and Segmentation
- Own Monday Like a Boss: 10 Tips to Increase Productivity and Learn to Love Mondays
- 8 Steps to Develop a Social Business Plan (white paper)
How to Subscribe to Social Zoom Factor Podcast
This post was originally published on Pam Moore's blog.