There's been a lot of talk online recently about how pillar pages can boost SEO for the core services you offer. It takes some time and effort to implement a pillar page strategy, but once the content is complete, and you've started to promote your pages and the cluster content, you'll quickly start to see SEO and lead generation benefit.
But in order to truly maximize the benefit of the pillar page approach, you also need to track your overall performance.
Like any other marketing initiative, you need to measure and track the performance of your pillar page campaigns - because like other marketing campaigns, pillar page campaigns are fluid. By tracking and measuring performance, you can adjust your content and promotion, in order to maximize SEO and lead generation.
The below infographic outlines how to measure, track, and optimize pillar page performance.