The demographics of social media don't lie: a growing number and variety of people are online and interacting on these sites frequently. And with that in mind, your sales team is no doubt also aware of the potential in reaching out to these audiences using social platforms - but do they know how?
This infographic breaks down 12 different popular sites, including Facebook, Instagram, and LinkedIn, as well as lesser-known sites like Meerkat and Vimeo, and looks at who's actually using them and how. For example, Facebook is best for building a community around your brand, and the majority of its users are college graduates or people who have some college experience.
Another often under appreciated site for salespeople is YouTube. It has over 1 billion users, and the site - even just the mobile site - reaches more 18-34 and 18-49 year-olds than any cable network.
With that knowledge, and more information on the other ten sites featured, your salespeople will be able to better connect with prospects and customers online.