LinkedIn recently revealed a spate of new products and features - from a brand-new desktop redesign to online training offerings to how its news feed will become more relevant and responsive to users.
But the one nugget that caught my eye (and should catch yours as well, especially if you are a Business Coach, Consultant or anyone else who builds your business around talking with prospects) had to do with LinkedIn Messages.
Messaging Goes Mainstream
LinkedIn revealed that it's seen a 240% spike in the number of Messages sent on the network since it redesigned them to feel more like text messaging exchanges as opposed to emails.
Given this boost in interest, LinkedIn's looking to feature Messages more prominently on the updated desktop version of the site, while increasing the relevance of Messaging as well.
For example, if you're looking for a job at a particular company and are viewing a listing on LinkedIn, a new system will automatically search your existing connections, and if anyone in your network works for the company advertising the position you're looking at, LinkedIn will immediately pop those people up at the top of your Messages box, so you can send them a note in real-time about the job opening and find out more.
Why Messaging Matters on LinkedIn
What I love about LinkedIn Messages is the immediate speed and relevance that you can deliver to someone who is your ideal prospect or a potential client.
You can now, in essence, chat up a prospect in real-time, similar to a texting exchange. LinkedIn even allows you to include GIFs, attach files or images, include links to web pages and more.
Here's a real-time example of how it can work: Say you publish a post or share a piece of content on LinkedIn. You immediately get a notification on your mobile device or desktop that someone liked, shared or commented on your content.
Now, if you're connected to that person, you can immediately send him or her a 1-on-1 message to ignite a conversation around that piece of content.
In fact, LinkedIn makes it super easy with the analytics you receive anytime you publish on the site.
Relevance + Real-Time
The ability to strike up a conversation with a "warmed up" prospect who has already consumed your content and engaged with it is key.
Think about it: He or she is already impressed enough with your expertise to share, like or comment on your content, and now, in the heat of the moment, you are reaching out to talk 1-on-1 with him or her in real-time.
This is how business gets done - when someone is interested and intrigued, and feeling emotional about a piece of content you just created and they consumed, talking 1-on-1 with the person behind it is the perfect way to move the relationship forward.
LinkedIn says it will be rolling out all its new features very soon, but you don't have to wait to start utilizing LinkedIn Messages more effectively.