How to Use LinkedIn's Page Analytics Tools [Infographic]
On any social platform, understanding the various analysis and reporting tools - and what the available metrics mean - is key to optimizing and maximizing your on-platform performance.
LinkedIn is no exception in this regard - within your LinkedIn company page admin tools, you have access to a range of analytical and data features, which you can use to ensure that you're posting the right content, at the right times, and catering to audience demand.
You can also get in-depth data on the performance of each individual update you post, and you can access more in-depth insights into your page audience, including their locations and job functions, among other elements.
To help with this, LinkedIn has put together this guide to utilizing company page analytics, which will help to boost your knowledge as you look to optimize your LinkedIn presence - for more information, check out LinkedIn's 'Pages Toolkit'.
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