The annual Black Friday and Cyber Monday sales events are coming up fast - if you haven't got your marketing strategy in place, it's definitely time to get onto it.
To help with this, Twitter's UK arm has released a new infographic which outlines come key audience trends to be aware of, including:
- As many as 79% of users look for Black Friday deals on Twitter
- 55% of Twitter users also look for Cyber Monday deals
- 42% of Twitter users say they look to buy Christmas gifts on Black Friday
The infographic also outlines what sort of information Twitter users seek around the event - take a look at the full data below.