I am really looking forward to the upcoming Inbound Marketing Summit in September (Cambridge, MA) sponsored by Hubspot. As a relatively new player in the world of internet marketing, I am very selective about where I spend my time and who I spend it with. Last year I learned a lot at MarketingSherpa's Demand Creation Summit. This year, the Inbound Summit just seems to "fit" and it got me thinking about synergy between Hubspot and EchoQuote.

What does Hubspot do?

Here's the pitch from their website: "HubSpot is an inbound marketing system to help your small or medium sized business to get found on the Internet by the right prospects and convert more of them into leads and customers. HubSpot inbound marketing helps your company get found by the qualified prospects that are looking for the products or services that you sell in search engines, blogs and the blogosphere, and social media. Once these qualified visitors are on your website, HubSpot helps you convert more of them into leads and paying customers through landing pages, lead intelligence and marketing analytics."

To summarize, Hubspot will drive prospects looking for your products/services to your corporate website. To me, this is the hard part; finding and driving qualified visitors to your website. The only part that is little fuzzy to me is the lead conversion process. That's where I think EchoQuote can help.

What does EchoQuote do?

I learned at the Marketing Sherpa Summit last year that the #1 piece of information serious B2B prospects are looking for early in their decision making process, but can't find, is budgetary pricing. Sure, your products are terrific, but serious prospects ask themselves, can they afford it? Why not use the promise of budgetary pricing as your call to action? Serious visitors will take it, tire kickers won't.

We spent a year developing the EchoQuote software to accomplish 3 basic things: